MID and East Antrim Borough Council has picked up gold after being crowned Outstanding In-House Public Relations Team at one of Northern Ireland’s most prestigious industry gatherings.
The Council was recognised as the ‘Gold Winner’ by judges at the CIPR PRide Awards 2019 for its “expertise and professionalism’” at a ceremony attended by leading public relations practitioners from across the public and private sectors.
Mayor of Mid and East Antrim, Councillor Maureen Morrow, and Councillor Patricia O’Lynn accepted the award at the reception in the Culloden Hotel near Belfast, alongside Council officers.
In their citation, the judges said Council’s approach to communications had achieved “concrete results” such as increased attendance at local events and the showcasing of the area’s attractions, and described Mid and East Antrim as “a worthy winner”.
The Mayor said: “I was honoured to attend the CIPR PRide Awards 2019 and accept the prestigious accolade for Outstanding In-House Public Relations Team with Council officers on Friday night.
“For Council to be recognised for its winning communications campaigns among some of the most successful public relations professionals in Northern Ireland is a true reflection of the hard work and dedication of our staff in ensuring Mid and East Antrim is fast becoming known as a destination that is worth visiting, investing and living in.
“This award is especially significant because the judges identified how Council was able to refocus its communications campaigns to maximise efficiency and increase visitor numbers to events and attractions across the borough.”
Council Chief Executive, Anne Donaghy, said: “I am very proud of the team and indeed all the hardworking staff in Mid and East Antrim, who always do their best for Team Mid and East Antrim. Well done to all.”
Mid and East Antrim Borough Council was also a finalist in the Low Budget Campaign and Best Public Sector Campaign categories for its #MEAdventures tourism campaign, which was awarded the Innovation in Communications accolade at the MJ Local Government Achievement UK-wide awards ceremony earlier this year.
Launched in 2018, the #MEAdventures campaign has convinced thousands of people to get outdoors, make healthier lifestyle choices, increase the amount of exercise they are getting – and have fun enjoying Mid and East Antrim while they are doing it.