New Poundland store is set to open in Ballymena on Saturday

This was the scene last week at the new Poundland store due to open at Braidwater Retail Park in Ballymena on Saturday November 21.

A NEW Poundland store is set to open in the Braidwater Retail Park in Ballymena on Saturday November 21.

The new 8,500 square foot store will create 25 new jobs, as recently reported on by ‘Ballymena Daily’.

Poundland already has a store at the Tower Centre in Ballymena which will remain open, the company confirmed to us.

The new Ballymena store is one of ten being opened across the UK and Ireland in time for Christmas.

The new stores – under the Poundland banner in the UK and the Dealz brand in the Republic of Ireland – will employ more than 280 people, including 160-plus in the UK.

They are the first to be confirmed as Poundland prepares to open 45 new stores over the next 12 months in an investment of over £15 million.

News of the new stores comes as a Channel 4 TV documentary, “Inside Poundland: Secrets from the Shop Floor”, is due to air next month following Poundland’s transformation plans including new stores, relocations, refits and extended ranges.

At a time when many retailers ‘are in retreat’, according to Poundland, they say it is committed to opening more stores in town centres and retail parks and playing a vital role as an essential retailer to communities across the country.

The expansion is part of Poundland’s transformation which has also seen it extend the range of products available so that customers can buy more of what they need under one roof.

All the new stores will have PEP&CO clothing and homeware and selected stores will also be part of the chilled and frozen food rollout, known internally as Project Diamond Ice, which will have reached 119 stores by Christmas.

There will not be a chilled/frozen food section when the new Braidwater store opens.

Poundland managing director Barry Williams said: “Poundland is going through the biggest transformation in our history and as part of that we’ve got ambitious plans to open new stores across the country where we can be a vital part of the retail community.

“We’ve broadened our ranges in groceries and household products and we’ve introduced PEP&CO clothing and homeware which means our customers can buy more of what they need under one roof.

“We aim to bring amazing value to our customers every day and are proud to be playing our part in keeping our town centres and retail parks alive and making them places where people want to shop.”

Like all Poundland stores, the new stores will operate to the highest standards of hygiene and safety, including barrier screens at checkouts and thorough cleaning regimes applied across the day.

Customers are asked to observe official guidelines on social distancing and wearing masks.

Poundland says: ‘Since opening its first store in Burton-upon-Trent in 1990, Poundland, has built a network of over 800 stores in the UK and the Republic of Ireland, offering top brands and great quality own brand products that provide customers with amazing value every day.

‘Nominated by Retail Week as Value Discounter of the Year 2019, it now has around 18,000 colleagues who serve over seven million customers every week from Wick to Weymouth, Derry/Londonderry to Lowestoft and Holyhead to Hastings.

‘Poundland offers thousands of quality products in store with over 1,000 well-known brands in 17 shopping categories including food and drink, health and beauty, household, gardening, DIY, pet, stationery, books, DVDs and toys. It is on a journey from a single price to a simple price point retailer. While most items in its stores are at its original £1 price point, it has extended ranges above and below £1 that also offer amazing value.

‘Within the UK Poundland has also rolled out its fashion brand PEP&CO to around 300 of its larger stores. PEP&CO, launched in 2015 as a standalone brand, offers customers a full range of women’s, men’s and kids’ fashion and is now bringing new style to Poundland with simple low pricing on family fashion that’s hard to find on local high streets.

‘From August 2020, the PEP&CO brand also began to power Poundland’s new homewares ranges, which have won widespread acclaim for their style and value. PEP&CO Home brings an on-trend, contemporary, and exclusive home and décor range to Poundland alongside a major refresh of how the products are displayed and merchandised.

‘PEP&CO was also nominated in the 2019 Retail Week Awards as Private Label of The Year.

‘Poundland now also offers chilled and frozen food in over 70 stores, which is set to rise to over 500 over the next two years, following its acquisition of Fultons Foods and an investment of £25m, creating 1,000 full and part-time roles.

‘Now part of Pepco Group with over 2,500 stores across Europe, Poundland also trades internationally in the Republic of Ireland through its Dealz brand. Dealz has a growing store base in both Poland and Spain.’

Leave a reply