MID and East Antrim Borough Council are working in partnership with Police and Northern Ireland Fire and Rescue Service to encourage everyone to take responsibility for road safety.
The call comes ahead of Road Safety Week which begins November 16 and this year focuses on speeding, which is one of the top collision causation factors here in Northern Ireland.
Mayor of Mid and East Antrim, Councillor Peter Johnston, said: “Every time we’re on the road we need to consider what speed is appropriate to keep ourselves and others safe. The formula is simple: the higher the speed, the longer the stopping distance, the harder the crash and the greater the risk of death and injury.
“This Road Safety Week we want to help everyone understand why speed matters and to join together to say there is ‘No Need to Speed’ on our roads.”
District Road Safety Lead Inspector Aaron Brown added: “We all know the reasons why people continue to die or be seriously injured on our roads – some people drive too fast; some drive after taking a drink; others refuse or forget to wear seatbelts; and all too often some are too busy on their mobile phones to focus on the road.
“Speeding is just one of the factors we will be focusing on during Road Safety Week. You can expect to see additional patrols and operations as we work with our partners to promote the road safety rules and enforce the law for those people who refuse to respect the roads.”
Share The Road to Zero is a huge road safety community programme with one aim – zero road deaths on our roads. You can pledge here: www.sharetheroadtozero.com