Pre-Christmas advertising blitz promotes ‘Shop Local’ and ‘Shop Safe’ message

Ballymena prepares for Christmas.

A PRE-Christmas advertising campaign is being mounted as Ballymena businesses prepare for what is normally one of the busiest times of the year.

With the pandemic the emphasis is very much on ‘shop safe’.

A report prepared for Mid & East Antrim Borough councillors said: ‘The #Shop Local #Shop Safe and #Rediscover Campaign continues to be rolled out across the borough.

Mayor, Councillor Peter Johnston.

 

‘Gaining customer confidence is paramount in town centre recovery, especially in the lead up to Christmas.’

The report says the Council is working with a public relations firm and individual stories on businesses have been prepared along with videos and photos to ‘create content for an integrated campaign including press, radio, TV, billboards and online’.

The report said the Mayor, Councillor Peter Johnston, has regularly been meeting with businesses to ‘hear first-hand how the businesses are trading and the problems they are experiencing’.

 

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