Putting yourself in the shop window to boost Ballymena town centre

Harmony Hub in Ballymena town centre.

AN initiative which is set to see images projected onto the windows of shops in Ballymena and other towns in a bid to add something new in a bid to attract shoppers to town centres has been backed by councillors.

The colourful initiative will see digital images projected onto the windows of vacant shops with the aim of encouraging footfall to town centres and “drive the night-time economy”.

The plan is for it to take place during two nights in Ballymena, Carrick and Larne this winter at a cost of up to £8,450.

The projections will come from recordings provided by participants, councillors were told.

‘Street Scenes’ has been rolled out previously in Aberdeen, Inverness, Elgin and Forres in Scotland.

Alliance councillor Gerardine Mulvenna said: “I think this is really innovative and very exciting. I think it is wonderful especially with the whole pandemic, something to lift our spirits.”

Ballymena DUP Cllr Audrey Wales MBE said: “We have to send out the message our town centres are not closed and are open for business.”

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  • Why not reduce business rates and encourage ‘pop up’ shops. Or ‘sponsored flower planters’ instead of spending more money. Opening on a Sunday….wouldn’t that be a step forward….instead of ballymena remaining in the old days.