The ‘unavailability’ of Barry ‘The Blender’ Henderson impacted on the social media aspect of an advertising campaign designed to get people to reduce littering, a report says.
The report is part of an information pack for councillors ahead of a meeting of Mid & East Antrim Borough Council this week.
The report says: ‘Recognition of the targeted social media elements of the campaign declined when compared with the results from the previous wave of research. There is evidence to suggest that this was due to the unavailability of Barry the Blender for last year’s campaign’.
The report was prepared as the Council is being once again being asked to contribute £20,000 of ratepayers’ money towards the ‘Keep Northern Ireland Beautiful Live Here Love Here’ campaign.
The campaign is aimed at enhancing civic pride and reducing things like litter, fly tipping and dog fouling.
Video: Barry ‘The Blender’ Henderson doing his bit for the environment in his own distinctive style.