In pictures: Crowds descend on Ballymena for the annual ‘Discount Day’


THE crowds were out in force for another successful Discount Day in Ballymena, which took place in the town centre on Thursday 1st November.

The third annual ‘Discount Day’, formerly known as Church Street Discount Day, is organised by Ballymena Business Improvement District (BID) and has got bigger and better each year, as have the crowds and special offers from participating retailers.

People came from near and far to enjoy the many sales in Ballymena during Thursday’s Discount Day.

Running from 9am to 9pm, Discount Day saw the majority of local independent and high street retailers offering shoppers special promotions and discounts throughout the day.

The crowds came from near and far to avail of these fantastic offers, with many shops busy from morning to night.

Pictured during Discount Day are Jacque McNeill of Jacque McNeill Artist, Jennifer Davison, Jen Sketches and Ceri McKervill, Cerisart.

Alison Moore, Ballymena BID Manager ,said: “Once again, we had another hugely successful Discount Day in the town centre.

“Each year, the support from both retailers and visitors is increasing and it’s great to see the shops in the town thriving.

Shoppers take a break during the Discount Day sales in Ballymena.

“There was a fantastic atmosphere throughout the town when we met with shoppers during our walk around with Councillor Lindsay Millar, the Mayor of Mid and East Antrim Borough Council.

“We were delighted to welcome many new and returning visitors to the town centre, especially the Moira Friendship Group who, once again, took a bus trip down to enjoy the day.

Roy Smith, proprietor of Outdoor Adventure, ensures the Mayor of Mid and East Antrim, Councillor Lindsay Millar, and BID Chairman, Clive Kyle, are kept warm during Thursday’s annual Discount Day in Ballymena Town Centre.

“It’s great to see many people coming from outside the area to see our fantastic selection of independent and high street stores, not to mention our delicious restaurants and lively bars.”

Shoppers were treated to some on street entertainment as the Cool FM Roadshow, hosted by Pete Snodden, and a lucky selection of shoppers went home with some brilliant prizes that were donated from businesses within the BID area.

Angela Ritchie from Elite Lighting is pictured with Councillor Lindsay Millar, Mayor of Mid and East Antrim, and BID Chairman, Clive Kyle, during Discount Day, which took place in Ballymena town centre on Thursday.

Alison continued: “I’d like to personally thank all the traders in the town who donated prizes to the roadshow giveaway and to all those who put on excellent special offers and discounts on the day.

“We run many events throughout the year to increase footfall to the town centre but we are always extremely well supported by the local businesses who continue to donate prizes and make our visitors feel welcome.

Many people enjoyed the special offers and discounts during Discount Day in Ballymena, organised by Ballymena Business Improvement District (BID).

“Their participation in Discount Day is the reason people travel to Ballymena and is a big factor in the success of the day.”

Local band, Picture the Sound, performed for the evening crowds at the Harmony Hub, which added to the already electric atmosphere.

The Cool FM Roadshow with presenter, Pete Snodden entertained the crowds during Discount Day. Pictured (L-R) are: Clive Kyle, BID Chairman; Pete Snodden, Cool FM presenter; Karen from Portadown and Mayor of Mid and East Antrim, Councillor Lindsay Millar.

Alison also mentioned how, like the crowds that were returning, so too were the ‘Ballymena Means Shopping’ bags that had been given out to shoppers in previous years.

Alison said: “It was great to see so many people returning with their Shopper bags. We love to see people reusing our shopper bags and of course, it’s great for the environment!”

Mayor of Mid and East Antrim, Councillor Lindsay Millar (second from right), joined the many shoppers who made their way to Ballymena on Thursday to enjoy the special offers and promotions during the Discount Day sales. Also pictured (L-R) are Dawn Grealey, Christine O’Neill and Amber Breen.

Mayor of Mid and East Antrim, Councillor Lindsay Millar, added: “I loved being a part of this year’s Discount Day in Ballymena.

“There was a brilliant atmosphere throughout the town, as well as in the stores. I’m delighted to see people continually supporting our local traders and it’s great that so many take part in Discount Day.

Wilma Dodd from Ultimate in Fashion, is pictured with Liz Graham during Discount Day, which took place in Ballymena on Thursday 1st November.

“I met many people on my walk around who came from all across the region, which reinforces the fact that Ballymena is a premier shopping destination in Northern Ireland. Once again, it was another fantastic shopping day out for all. Well done to all involved.”

Libis McAllister (centre), proprietor of Ultimate in Fashion, showcases some of the special offers in store during their 20% off ‘Discount Day’ sale to Clive Kyle, BID Chairman and Mayor of Mid and East Antrim, Councillor Lindsay Millar.
Winners of the Ballymena Means ‘Discount Day’ social media competition, for two vouchers worth £100 are Linda Lowry (left) and Catherine Moore (right), pictured with BID Chairman, Clive Kyle.



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