MID and East Antrim Policing and Community Safety Partnership (PCSP) is taking its successful #StopTheTrend campaign into eight local schools.
The social media and video campaign aims to help tackle drug and alcohol misuse. It will also act as a signpost to the support services available across the borough.
The video features a young, care-free girl on a swing, playing on her phone. A voiceover then asks her a number of questions about her life, which ends in the revelation that she has been misusing prescription drugs.
The film ends with a signpost to a free helpline number promoting the many dedicated services available for support across Mid and East Antrim. It also encourage people to #StopTheTrend.
The Chair of MEA PCSP Cllr Paul Sinclair said: “This video campaign highlights that drug misuse can affect all ages and genders.
“It also encourages young people to talk about the issues that may be affecting them, or someone they know.
“This is such an important issue for the borough and the PCSP has worked hard with its dedicated Drug and Alcohol Steering Group to help provide services, promote them and now to raise awareness of the work they are doing.
“The video launched earlier this year and had great feedback so we’re now working with local schools to raise awareness of the impact drug misuse can have.
“This campaign is extremely important as we want to raise awareness of the dangers of drug and alcohol misuse at an early age to stop it developing into a serious health issue later in life.
“I would like to thank all the members of the Steering Group and our Statutory Partners for their support in launching this initiative, but also their feedback and input that made it all possible.”
The Council’s Chief Executive Anne Donaghy said: “All of us in Mid and East Antrim Borough Council know that working together is the only way to deliver for all our citizens and communities.
“This campaign is a perfect example of this. Working with our PCSP, statutory partners and agencies to raise awareness of what support and help is out there for those who need it.
“This campaign reinforces council’s commitment and support to the PCSP and our partner organisations and look forward to continue working with you all for many years to come.”
The #StopTheTrend campaign will run on Mid and East Antrim Borough Council’s online and social media platforms. It will also feature on buses, in washrooms and billboards so keep an eye out and share any pictures with the hashtag.
If you or anyone you know may need help then you can contact this Freephone helpline number for impartial advice:
T: 02825 689 306
For more information, you can visit www.midandeastantrim.gov.uk/stopthetrend