Lunch-time queues of traffic on some roads going into Ballymena town centre today as shoppers flock to Ballymena’s popular Discount Day

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Bargain hunters Coleen McLean, Dorothy Crawford and Jane Kernoghan were ready for Ballymena Discount Day.

THERE were traffic queues at lunch time on Thursday on some roads going into Ballymena town centre as shoppers flocked to the now annual Discount Day, organised by Ballymena Business Improvement District (BID).

There were some fantastic offers and in-store promotions available and it runs until 9pm this evening (November 1) in many shops throughout the town centre.

Discount Day is seen by many as the perfect chance to start Christmas Shopping or to treat yourself to something special.

With visitors coming from across Northern Ireland, the Republic of Ireland and Scotland and five hours parking for only £1 in many car parks, it’s a day not to be missed.

Alison Moore, Manager of Ballymena BID, said: “Discount Day has become a must-attend event for many people both near and far.

“We love having the opportunity to showcase our town to visitors and with some fantastic independent retailers and high street stores, there is something for everyone.

“The retailers in the town really get behind Discount Day, offering some unbeatable discounts and special offers for one day only.

Holly and Ellie celebrate winning tickets at the Cool FM Roadshow during a previous Ballymena Discount Day.

“Live entertainment will be provided throughout the day with the chance to win some exciting prizes as Pete Snodden hosts the Cool FM Roadshow from the Harmony Hub between 1:30pm and 3:30pm.

“Local band, Picture the Sound, will also be entertaining the crowds from 6:30pm to 8:30pm in the evening.

“Discount Day is the perfect excuse to enjoy some shopping, a nice meal in one of our delicious restaurants, washed down by a drink in our lively bars. We hope to see you there!”

Come along to Discount Day on Thursday 1st November for your chance to grab a bargain and win a spot prize or voucher sponsored by local businesses.

To find out more about Discount Day and the promotions available, visit Ballymena Means on social media or visit

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