What a year it has been for Irish Black Butter.
Business founder, Alastair Bell, from Portrush, said: “I went over to The White Rocks with leading local photographer Kevin McAuley for a photo shoot. People were coming over and asking what the product was and where they could get it; I sold the first jar on the beach and it has gone from there.’
More commonly known for running model tractor shows, Alastair decided to enter a new field in late 2017 – the world of food.
Inspired by products seen on holiday Alastair approached multi award winning chef and MD of En Place Foods Ltd, Paul Clarke, who helped to develop the innovative non dairy butter with Euro PGI status Armagh Bramley Apples at its’ core.’
Black Butter is an old traditional recipe said to date back to medieval times.’ said Alastair.
He added: “In fact the number of local people who have approached me and recounted finding a recipe for black butter in their Grandmother’s old recipe book has really reinforced that long local tradition.”
This new take on an old traditional recipe has been warmly received throughout Ireland both by locals and international visitors keen to savour and share an authentic great new taste of Ireland which some have referred to as ‘the other black stuff.’
A year of sampling and selling the length and breadth of Ireland; shows in London: speaking engagements and a high energy social media presence have culminated in Irish Black Butter being awarded Chefs Choice Award Winner at the recent prestigious Blas na hEireann Irish Food Awards.
”I am over the moon to receive this fantastic Blas na hEireann Award,” said Alastair. “It is truly amazing to have received this accolade so early in the journey and it reinforces our belief that this great local, quality product with provenance has multiple applications for home and food service.”
With a new website launched and other media developments in the pipeline Irish Black Butter is set to become more widely available with stockists listed on www.irishblackbutter.com